Profiles in Courage: Jackie Robinson faced nearly as much prejudice when he was named vice president of the Chock Full O’ Nuts coffee and restaurant company in 1958 as he had when he broke baseball’s color barrier. In a 1959 syndicated newspaper column Robinson said: “My proudest moment of all,” was a statement issued by company president William Black:
“I cannot speak for all the stockholders of Chock Full O’ Nuts, because I now own only one-third of the company. Speaking for my third, if anyone wants to boycott ‘Chock’ because I hired Jackie Robinson, I recommend Martinson’s Coffee, it’s just as good. As for our restaurants, there are Nedick’s, Bickford’s, and Horn and Hardart in our price range. Try them, you may even like them better than ours.”
Baseball History Daily 
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