Lost Advertisements—Old Underoof Whiskey, 1910 Chicago Cubs

17 May


Two 1910 advertisements for Old Underoof Whiskey which appeared in The Chicago Daily News.

The ad above appeared in the paper on May 12.  The Cubs had just won their third straight game from the New York Giants, beating Rube Marquard,  4-3, to improve their record to 11-8.

 Hugh Fullerton wrote in The Chicago Examiner, that the Cubs, “chewed $10,999.98 of beauty out of the wry-necked, knock-kneed, cross-eyed and left-handed $11,000 beauty Marquard.”  The Giants pitcher had earned the nickname in 1908 when New York paid that amount to the Indianapolis Indians for the 21-year-old pitcher.  Through 1910, Marquard was a struggling pitcher with a 9-18 record who had all of baseball questioning the Giants purchase.  The next three seasons Marquard would win 24, 26 and 23 games, helping to lead the Giants to three straight National League Championships.

The one below is from June 27.  The Cubs had beaten the St. Louis Cardinals the previous day 3-2; scoring the winning run in the bottom of the sixth on a double steal, pulled off by catcher Johnny Kling and centerfielder “Circus” Solly Hofman.  It was the team’s twelfth victory in the last fifteen games and gave the Cubs a 4 1/2 game lead over the second place New York Giants.

The Cubs would run away with the pennant, 13 games ahead of New York.


2 Responses to “Lost Advertisements—Old Underoof Whiskey, 1910 Chicago Cubs”


  1. “Father isn’t Disappointed because I took up Dancing” | Baseball History Daily - April 4, 2014

    […] Johnny Kling and Roger […]

  2. Miller Huggins | Baseball History Daily - March 27, 2015

    […] the fifth inning, with Solly Hofman on first and Jimmy Sheckard on second, Chance hit John “Red” Corriden’s first […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: