Tag Archives: Lost Advertisements

“Diabolical—Nothing Else.”

2 Aug

The introduction of baseball cards in cigarette packages by the American Tobacco Company was largely uncontroversial—except in the company’s backyard, the heart of tobacco country.

The Charlotte Observer was the first large paper to condemn the practice. In August of 1909 the paper editorialized:

“(T)rading upon the small boy’s passion for baseball as well as for collecting to make a cigarette fiend of him, is diabolical—nothing else.”

The Observer described the “mania” among the city’s boys:

“More especially the likenesses of Ty Cobb and Hans Wagner are most desired, and until a week ago only a few pictures of Cobb had been found, two of these being in the possession of the Buford Hotel cigar stand.”

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“Most desired” among the boys of Charlotte

The paper said 13 Cobb cards were then found in purchases made at “The Wilson Drug Store, on East Trade Street,” and “The boys of the street went wild.”

The Observer conceded that some of the younger boys took the cards then sold the five-cent packs of cigarettes were offered to passers by for two packs for five cents, but maintained their editorial opinion that young kids were being induced to smoke.

The Raleigh News and Observer agreed about the “baseball picture bait,” and added:

“The cigarette trust, it seems, would stop at nothing to get money.”

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Old Mill ad “Baseball pictures and a valuable coupon in each package.”

The cause was taken up by numerous papers across the state, The Statesville Landmark said:

“(I)f the enormity of the offense was appreciated as it should be it would arouse a spirit of indignation in North Carolina that would stop this traffic in the bodies and souls of boys.”

The Winston Sentinel said:

“It will do more to start young boys smoking than any other agency of which we can conceive.”

The Raleigh Times said the introduction of the “baseball pictures” coincided with an increase in “the number of licenses to sell cigarettes” in the city:

“That the boys are buying the cigarettes is a settled fact and there are always people who will sell anything for money.”

But smoking wasn’t the only concern. The Reidsville Review said:

“Almost any day groups of youngsters may be seen on the streets of Reidsville ‘matching’ pictures of baseball men. It seems a harmless amusement, yet it is gambling all the same, and has been so decided by a judge in Washington (NC). He dismissed the first bunch of boys brought before him for matching baseball pictures with a reprimand but intimated that hereafter he would impose the gamblers’ sentence.”

“Matching pictures” was simply flipping game where a card was won or lost if landed face up or down.

One major daily paper in the state took up the cause of the tobacco company, The Greensboro News said:

“Considerable criticism, and of a right severe kind, has been leveled lately at certain cigarette manufacturers for their practice of putting pictures of baseball players in their cigarette boxes.”

The paper said the “criticism” was based on an incorrect notion, and claimed “we have our doubts” that more children were smoking:

“Our observation is that he relies mainly on begging his pictures from the large boys and grown men.”

The paper acknowledged, “Of course, some very small boys smoke,” but claimed the increase in cigarette sales was not because of the “baseball pictures,” and instead due to changing “tastes of the public,” for “ready-made cigarettes” rather than rolling them themselves.

The paper concluded their theory was “far more reasonable than the baseball picture idea.”

The brief outcry changed nothing—by the time American Tobacco introduced cards, the company which had a virtual monopoly on the sale of “ready-made” or manufactured cigarettes since it was formed, had a near monopoly on the sale of all tobacco. At the same time, the company was already defending itself from the federal anti-trust case that led to the 1911 Supreme Court decision which dissolved the company.

The “baseball picture” craze did result in at least one homicide in North Carolina. In 1910, The Laurinburg Exchange reported that a 16-year-old had hit another 16-year-old “in the head with a ginger ale bottle,” during an argument over a “matching game with baseball pictures out of cigarette packages,” rendering the victim unconscious–he never regained consciousness and died a week later.

Lost Advertisements: An Interview with Lajoie

5 Jul

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“This superb ball player was almost lost to the game. He tells the public how he saved himself this spring.”

A 1903 advertisement for Father John’s Medicine. The ad said that Lajoie, “the best paid and greatest ball player in the world,” had been thrown “into an illness which lasted all winter and spring, after the 1902 season. Lajoie said:

“During my illness I did not begin to improve till I took Father John’s Medicine. It quickly built up my body to its former strength and made me active as at any time in my career. Now I carry a bottle of the medicine with me on the trips with my club and it keeps me well all the time.”

Lajoie, a popular endorser of patent medicines, and back to his “former strength” won his third consecutive batting title in 1903.

 

 

 

Lost Advertisements: Lil Stoner for Mail Pouch

21 Jun

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A 1928 advertisement for Mail Pouch Tobacco featuring Detroit Tigers pitcher Ulysses Simpson Grant “Lil” Stoner:

“Mail Pouch can be chewed all day long without causing a sign of heartburn.”

The following season–Stoner’s final with the Tigers–The Detroit Free Press determined that the pitcher was “jinx” for certain teammates:

“It shall be the fate of those who room with Lil Stoner to trek back over the trail of the minors.”

The paper said “nothing can save,” the players fated to have roomed with Stoner during his time with Detroit:

“King ‘Jinx’ speaks and his word is law. To be a ‘roomie’ of Stoner voluntarily is the next thing to suicide.”

The Free Press said the most recent victim of the  “jinx” was Al “Red” Wingo, who was sold to the San Francisco Seals after rooming with Stoner in 1928:

“Before ‘Red’ were (Johnny) Bassler, (Josh) Billings, (Jess) Doyle, (Clyde) Barfoot, (Les) Burke, and Rufus Clark.”

Bassler was released and joined the Hollywood Stars in the Pacific Coast League (PCL) after rooming with Stoner in 1927. Billings was sent to Reading Keytones in the American Association while rooming with Stoner in 1927. Stoner and Doyle were also roommates in 1927 when the latter was sent to the Toronto Maple Leafs in the International League, Barfoot suffered the same fate in 1926–he was released by the Tigers while rooming with Stoner and joined the Mission Bells in the PCL; Stoner’s final roommate in 1926 was Burke, who was released after the season and went to Toronto.  Clark roomed with Stoner in 1924 before being released to the Birmingham Barons in the Southern Association.

The paper suggested:

“Were Babe Ruth a roommate of Stoner he would contrive some way to break his neck. The jinx is more certain than death and taxes, and the only way to stop it is to shoot Stoner or lose him in the desert.”

The solution, according to The Free Press was to room Stoner with coach George McBride for the 1929 season because “George is going to remain.”

It was Stoner who finally succumbed to the “jinx” in 1929, after posting a 3-3 record and 5.29 ERA and finished the season with the Fort Worth Panthers in the Texas League

Lost Advertisements: $1000 in Gold

7 Jun

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Despite there being six games left and only leading the second place Chicago White Sox by two game, The Philadelphia Inquirer declared “Beyond Reasonable Doubt” that the Athletics would win the American League Pennant.

In order to provide incentive for the team to “encourage them to renewed effort,” the paper offered $1000 in gold to be shared among the players in addition to their World Series share.

The Athletics hung on to their lead and won the pennant, but lost four games to one to the New York Giants and lost out on the gold.

Lost Advertisements:”19 out of 22 of the Tigers Smoke Camels”

24 May

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A 1935 advertisement for Camel Cigarettes featuring the Detroit Tigers:

“Here’s the lineup of the smoking preferences  of the new world champions.”

Bill Rogel:

“Camel’s never jangle my nerves, and I smoke all I want, Camels taste better too.”

Mickey Cochrane:

“One thing the team can agree on is their choice of cigarettes–Camel’s. 19 of the 22 regulars smoke Camels. The Tigers say they can smoke all they want because Camel’s are so mild that they don’t get their wnf=d or upset their nerve.”

The smoking Tigers finished second to the Yankees, 19.5 games back in 1936.

Lost Advertisements: Ray Caldwell for Sweet Caporal

29 Mar

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A 1914 advertisement for Sweet Caporal Cigarettes featuring Ray Caldwell:

“Everybody’s strong for good old Sweets. In the grandstand and in the bleachers the fragrant smoke of Sweet Caporal keep men happy.”

Caldwell was touted early as the next Christy Mathewson or Walter Johnson but was compared to Rube Waddell and Bugs Raymond more often as his career progressed.

On the eve of what would be his best season—the same year the ad appeared (18-9, 1.94)—Caldwell went missing from the Yankees’ spring headquarters in Houston.

The New York Herald said:

“Caldwell, who, according to all American League managers, should be one of the grandest pitchers of the national frolic if his mental poise only matched his physical proclivities, seems lost, strayed or stolen.”

Sometime on March 19 or 20, Caldwell deserted the Yankees, two nights earlier he had missed the team’s 11:30 PM bed check—the paper said Caldwell was facing a $100 fine when found, and claimed to know why a few New York players appeared unafraid of manager Frank Chance:

“From the attitude of the few troublesome characters in camp it is evident that these diamond gladiators feel a new independence because of the activities of the Federals. Evidently they figure organized baseball is very much afraid of wholesale desertions to the independents.”

Chance said:

“The Good Samaritan’s spirit wouldn’t get anybody very much with this club. I’ve tried the Golden Rule guff until I’m tired of it. I intended to fine Caldwell $50 when I found he had broken faith before. But he pleaded so hard for another chance that I showed mercy…I’ll make a pitcher out of that fellow this year if I have to fine him so often that he will be in Mr. (owner Frank) Farrell’s debt to the amount of his salary twice over.

“He worked with me last year under a bonus contract. He was to get $800 additional to the salary figure if he had a good season. You know how bad he was all year (9-8 2.41). Well, he got that $800 anyhow. He came to me with a long face and a penitent tale of how he intended to buy a house and live straight.”

Chance wasn’t done ripping the pitcher:

“Caldwell apparently doesn’t have an ounce of sense. If he has, he never parades it on the ballfield. There are some fellows who have to be ruled by fear and I have determined to try the rough treatment on this young gentleman. If necessary, I’ll pound some brains into him.”

Caldwell returned after two days, his absence not fully explained, but Chance told reporters after a “long interview” with his wayward pitcher:

“(Caldwell) would be good for the rest of his life.”

He was not good for the rest of his life, but Chance got more out of Caldwell in 1914 than any manager did again; he had the only winning record among regular starters for a club that finished 70-84.

Caldwell also lasted longer in New York than his manager; Chance was replaced by Roger Peckinpaugh with 20 games left in the 1914 season, Cladwell remained in New York through 1918, and finished his major league career in 1921.

Lost Advertisements: Marty O’Toole for Sweet Caporal

22 Mar

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A 1914 advertisement for Sweet Caporal Cigarettes featuring “the famous $22,000 pitcher,” Marty O’Toole of the Pittsburgh Pirates.

“If I could smoke Sweets while pitching, I’d make a world’s record for strike-outs.”

O’Toole’s contract was purchased by Pirates owner Barney Dreyfuss from the St. Paul Saints for $22,500, and along with his Saints teammate, catcher William Kelly became “The $30,000 Battery,” although the sum paid for Kelly remains in dispute and was anywhere from $5000 to $12,500 depending on the source.

Whether it was because of his inability to smoke on the mound or not, O’Toole struck out just 300 battersin 599.1 innings over five major league seasons.

 

Lost Advertisements: Jimmy Foxx for Old Gold

1 Feb

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A 1930 ad for Old Gold Cigarettes feature Jimmy Foxx.  The ad was part of a series of ads drawn by Robert Ripley of “Believe it or Not” fame entitled “They Gave a New Thrill,” that featured people who achieved “Fast success” in their field:

“‘Look at those shoulders! That boy’s a natural-born batting wonder.  No more coddling or training could make a fence-buster like that!’

“Jimmy Foxx was just a rookie when canny Connie Mack gave him that size-up. Four years later he was crowding the swat kings of both leagues for the batting championship.”

Lost Advertisements: George Mullin for Coca-Cola

18 Jan

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A 1910 advertisement for Coca-Cola featuring Tigers Pitcher George Mullin:

“Who led the American League pitchers in 1909 with a percentage of .784 likes and drinks Coca-Cola.”

Mullin led the pennant-winning Tigers with a 29-8 record and was 2-1 against the Pirates in the World Series, won by Pittsburgh in seven game.

“Now here is one of our best professional athletes who makes Coca-Cola his steady beverage.  It takes a clear eye–steady nerves and good brain to make good in athletics.  Are you an athlete–amatuer or professional? You will like Coca-Cola.”

The wildly superstitious Mullin went on to win 228 major league games over 14 seasons in the American League and Federal League.

 

Lost Advertisements: “When Ty Cobb Faces Walter Johnson”

11 Jan

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A 1920 advertisement for Absorbine Jr. from the Wilbur F. Young Company–Absorbine was developed in 1892 to treat sore and lame horses–the human version, “Jr.” was introduced in 1903.

“It is a battle of muscles as much as brain.  The big league ‘stars’ take care of their muscles, especially their ‘salary wings’ with Absorbine Jr.”

The ad quotes Johnson–and oddly, given the headline, “Joe Jackson, Cincinnati Nationals [sic].

Says Johnson:

“Absorbine Jr. is a first-class liniment and rub-down for tired muscles.  I have used it myself to advantage and can heartily recommend it to ballplayers everywhere.”

Jackson says:

“I find Absorbine Jr. to be an excellent rub-down after violent exercise, and also a good liniment for loosening up stiff muscles.”

The W. F. Young Company is still producing animal care products and Absorbine Jr. is still produced–now by Clarion Brands.