A 1913 advertisement for the “A Fan for A Fan” offer from Bull Durham Tobacco:
Keep Cool at the Ballgame
Free (for a few days only)
A Fan for a Fan
To Every Purchaser of a 5 cent sack of “Bull” Durham Tobacco
A realistic imitation of a baseball, with an excellent likeness in colors of some famous baseball player in every fan! All real baseball “fans” will want this on site! All the ladies will want them–because these fans are so novel, attractive, and handy to have in hot weather to keep you cool and comfortable! Go right away to your dealer for a 5 cent muslin sack of “Bull” Durham, and get this “Fam for a Fan,” Free!
In addition to the Christy Mathewson fan featured in the ad, Ty Cobb, Hal Chase, Frank Baker, and Larry Doyle were also available; the fans themselves included a facsimile signature of the player and no mention of Bull Durham. Apparently they are rare enough that auctions date them only to “Circa 1910,” and make no mention of them being distributed by the tobacco company.