A 1916 advertisement for Holmes’ Milk-Made Bread featuring Walter Johnson.
“Come on, Boys!
“Get a Baseball Outfit for the whole team, Free!
“In order to promote the wholesome habit of eating Holmes’ Milk-Made Bread among the baseball Fans of Washington we have introduced a Great Baseball Outfit Contest.”
In order to win the contest, all 200 of the cards (one in each 10 cent loaf) would have to be collected and returned to the company.
The first prize was a complete set of 10 uniforms, second prize was 10 gloves, third prize was a complete set of catcher’s gear, and fourth prize was a framed sheet of the 200 cards.
The company encouraged kids to:
“Get busy–go around your home folks and friends, and tell them to buy Holmes’ Milk-Made Wrapped Bread every day and save the baseball pictures for you . With a little hustling on your part, you will soon get the complete collection of pictures and cop out one of the prizes.”
There is no evidence that anyone actually collected 200 cards and won any of the prizes.