Lost Advertisements: Independence Day–National Foundation Baseball Day

4 Jul

1959polio

A 1959 advertisement for The National Foundation–originally the National Foundation for Infant Paralysis founded by Franklin Delano Roosevelt in 1938, and better known for by the name coined by actor Eddie Cantor for their primary fundraising campaign, the March of Dimes.

“Help strike out polio,arthritis, virus diseases, birth defects”

Professional and amateur teams raised money an awareness for polio– there were more new cases of paralytic polo in 1959 than any year since the Salk vaccine was introduced in 1955.

Several professional teams pledged to donate a portion of the 4th of July gate, as they had in 1958–the ad for the 1958 “National Foundation Baseball Day”is below.

1958polio.jpg

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