A 1910 advertisement for Coca-Cola featuring Tigers Pitcher George Mullin:
“Who led the American League pitchers in 1909 with a percentage of .784 likes and drinks Coca-Cola.”
Mullin led the pennant-winning Tigers with a 29-8 record and was 2-1 against the Pirates in the World Series, won by Pittsburgh in seven game.
“Now here is one of our best professional athletes who makes Coca-Cola his steady beverage. It takes a clear eye–steady nerves and good brain to make good in athletics. Are you an athlete–amatuer or professional? You will like Coca-Cola.”
The wildly superstitious Mullin went on to win 228 major league games over 14 seasons in the American League and Federal League.
Baseball History Daily 
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