Lost Advertisements: An Interview with Lajoie

5 Jul

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“This superb ball player was almost lost to the game. He tells the public how he saved himself this spring.”

A 1903 advertisement for Father John’s Medicine. The ad said that Lajoie, “the best paid and greatest ball player in the world,” had been thrown “into an illness which lasted all winter and spring, after the 1902 season. Lajoie said:

“During my illness I did not begin to improve till I took Father John’s Medicine. It quickly built up my body to its former strength and made me active as at any time in my career. Now I carry a bottle of the medicine with me on the trips with my club and it keeps me well all the time.”

Lajoie, a popular endorser of patent medicines, and back to his “former strength” won his third consecutive batting title in 1903.

 

 

 

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