In 1944, Grantland Rice of The New York Herald Tribune lamented the inability of Lou Novikoff to live up expectations well into four seasons in the National League:
“It would have ben a big lift to big league baseball if…’The Mad Russian’ of the Cubs could only have approached his minor league average under the Big Tent.”

The reason was baseball’s need for “color;”
“There has always been a need in baseball for another Rube Waddell, another Bugs Raymond or another Dizzy Dean. They had more than their share of color. But they had something more than color—they were also great ballplayers.”
Novikoff, Rice said had “a gob of color,” but hadn’t come close to putting up the numbers he did the Pacific Coast League and American Association:
“Novikoff on the West Coast looked to be as good a hitter as Ted Williams…But he was no Ted Williams in the major show.”
Both Williams and Novikoff had huge seasons in the American Association after leaving the West Coast—Williams hit .366 in Minneapolis in 1938 and Novikoff hit .370 in Milwaukee in 1941—but as Rice concluded: No one had yet “wipe(d) away the dust from his big-league batting eye.”
The loss of Novikoff to pick up where Dizzy Dean left off “in the headline class, “ was a loss for baseball, Rice said:
“Baseball can use more color than it has known since Dizzy Dean retired to tell St. Luis radio listeners that someone ‘sold into third base.’
“It could use another Rube Waddell, who split his spring and summer days three ways—pitching, tending bar, and going fishing. But it should be remembered Dizzy Dean and Rube Waddell were among the great pitchers of all time.”
There was none he said, as colorful as Babe Ruth. Ping Bodie “was never a great ballplayer, but he was good enough. He was another remembered character. There was the time he bought a parrot and taught the bird to keep repeating— ‘Ping made good.’”
Rive said Bugs Raymond had color and talent—but for too short a time before the color overtook the talent.

“There was the time when Bugs was pitching for Shreveport. He made a bet that he could eat a whole turkey, drink two quarts of Scotch and win a double header. He won his bet tradition says.”
By “tradition” Rice meant Rice. He was the source of the turkey and scotch story as a young reporter covering the Southern League.
Rice’s dream team of colorful players would include:
“Babe Ruth, Rube Waddell, Dizzy Dean, Bugs Raymond, Larry McLean, Tacks Parrott, Arlie Latham, German Schaefer, Al Schacht, Crazy Schmidt [sic Schmit] Rabbit Maranville and one or two more. I wouldn’t however, want to be manager.”

While Rice valued color, he said “two of the greatest ballclubs” he ever covered we not at all colorful:
“One was Connie Mack’s Athletics lineup from 1910 through 1914, winners of four pennants in five years. The other was the Yankees after Babe Ruth left, a crushing outfit season after season.
“These two squads were composed of fine ballplayers who were rarely prankish or the lighter side of life—Eddie Collins, Eddie Plank, Stuffy McInnis, Jack Barry, Homerun Baker, Jack Coombs, Chief Bender, to whom baseball was strictly a business matter. The same went for Bill Dickey, Joe Gordon, Lou Gehrig, Charlie Keller, Spud Chandler, Joe DiMaggio and others might have made up a session of bank presidents.”
Novikoff never lived up to his minor league hype. He hit a respectable .282 in five major league seasons but only played 17 games in the big-leagues after the end of World War II.