Lost Advertisements–Old Underoof Whiskey, Cubs and White Sox

2 Aug



Two more 1910 advertisements for Old Underoof Whiskey featuring the Chicago Cubs and White Sox; these appeared in The Chicago Daily News and The Chicago Examiner.

The one above “A Shift in the Scenes” is from June 20, 1910.  The Cubs were returning home after a 10-4 road trip which put them 4 ½ games ahead of the second place New York Giants, while the struggling, seventh place White Sox were heading to Cleveland for a six game series.

The one below “It’s a Rocky Road to Pennantville” appeared just 10 days later.  The Cubs, who had won four straight games after the first ad appeared, just lost five of seven to the Pittsburgh Pirates, St. Louis Cardinals and Cincinnati Reds, cutting their lead over the Giants to a game and a half.

The White Sox would continue to struggle; they finished the season 68-85.  The Cubs would run away with the pennant, beating the Giants by 13 games.


One Response to “Lost Advertisements–Old Underoof Whiskey, Cubs and White Sox”


  1. Sun Catching | Sea Cliff Stained Glass - August 18, 2014

    […] I took this one at home today with my iPhone. The flower is one of the first pieces I made and the bottle is an Old Underoof whiskey bottle. One of two I picked up while visiting antique shops in central Florida. The store said they were from the 1930’s, but I found some amusing info about the Chicago whiskey dating back to 1898 & 1904. They were also a proud sponsor of the Chicago Cubs & Whitesox. […]

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