Lost Advertisements–Ready! Lajoie Baseball Guide

25 Oct


Above is a 1906 advertisement for an Atlanta hardware store offering the inaugural edition of “Napoleon Lajoie‘s Baseball Guide.”  The Lajoie Guide was intended to compete with the well established Spalding and Reach Guides, and sold for 10 cents, but despite Lajoie’s popularity the guide failed to catch on and was only published for three years.

In addition to the standard recap of professional baseball leagues across the country, and many photos, the Lajoie guide included a significant amount of information specific to its name sake.  An advertisement for the Cincinnati-based Queen City Tobacco Company said:

Lajoie Chews Red Devil Tobacco

Ask him if he don’t


Grantland Rice wrote for the guide, and the first edition included a Rice-penned poem called “For Lajoie’s in Town:”

We’ve gazed on Mr. Roosevelt,

Who rules this whole wide land.

We’ve looked at Carrie Nation, 

And shook Jim Corbett’s hand

We’ve eaten bread with Robert Fitz

And chummed with George Tebeau.

We’ve drank out beer with Mr. Schlitz.

Great notable we know.

We’ve interviewed Friend Morgan,

Thrown talk at old John D.

We’ve opened wine with Sullivan

And seen Prince Hennery.

King Edward is a bosom pal,

Langtry our school-day girl.

Dick Croker smiles in our face,

We’ll give Boss Fame a whirl

*     *     *     *     *     *     *     *

Around the shrine of heroes

There’s little we’ve not seen.

We’ve talked to all, both great and small,

Of high and lowly mien.

But this group pales beneath the looks

Of one of far renown.

Hats off!The greatest comes today,

For Lajoie’s in town.

T. Roosevelt’s backed off the boards,

A plater is king Ed.

Langtry a chorus lady now,

The others are all dead.

For Lajoie, pride of several leagues!

Lajoie, the mighty man!

Lajoie, his bat and fielding glove

Knocks out the wholes blamed clan.

The 1906 Lajoie Guide

The 1906 Lajoie Guide

7 Responses to “Lost Advertisements–Ready! Lajoie Baseball Guide”


  1. Baseball’s “Fountain of Youth” | Baseball History Daily - April 16, 2014

    […] “(Napoleon) Lajoie, who did his 20 years [sic 21] in the majors, was like Wallace and (Jake) Beckley, an iron man.  (Lajoie) came from Breton peasant stock…The Bretons lived off the rocks and fishing grounds of Brittany, beaten by Atlantic spray long before the dawn of history.  No wonder then, that Lajoie is a hardy man (who) needed no conditioning in his youth.  He threw a couple, hit a couple and was ready for the fray.” […]

  2. Lost Advertisements–”Lajoie Endorses Heptol Splits” | Baseball History Daily - May 9, 2014

    […] version of the advertisement appeared in the inaugural, 1906 edition of Napoleon Lajoie’s Official Base Ball Guide– an attempt  to compete with the Spalding and Reach […]

  3. Kid Nichols | Baseball History Daily - June 25, 2014

    […] class was selected in 1936.  In the late 1940s a push for his inclusion was led by sportswriter Grantland Rice.  Rice frequently mentioned the pitcher in his columns and in the summer 1948 quoted two Hall of […]

  4. “Monte’s Baseball Religion” | Baseball History Daily - June 27, 2014

    […] coming sure,’ said Cross.  Just then (Roy) Thomas cracked a single scoring Wolverton.  Then (Napoleon) Lajoie and (Elmer) Flick got in their work, and the five runs were […]

  5. Jim Delahanty’s Idea | Baseball History Daily - October 10, 2014

    […] did (Napoleon) Lajoie ever mention being hit between the eyes with a pile […]

  6. “The Annual Spring Typhoon has Blown up Again” | Baseball History Daily - November 10, 2014

    […] the 1907 season approached, Grantland Rice, of The Cleveland News said the team was now a victim of the success of individual […]

  7. Armando Marsans’ Tall Tale | Baseball History Daily - October 19, 2015

    […] seen all the great ballplayers of the present time.  I have been in post-season series against (Napoleon) Lajoie and (Joe) Jackson and have made trips just to see Ty Cobb.  They are wonderful ballplayers, but I […]

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