In 1910, a series of Anheuser-Busch ads appeared in several Washington D.C. papers. The ad above appeared when the Chicago White Sox faced the Senators in early May:
Comiskey’s New White Sox are in Town
The headline referred to Charles Comiskey‘s shakeup of his team, which included the appointment of Hugh Duffy as manager, and a new starting infield; first baseman Chick Gandil, second baseman Rollie Zeider, and shortstop Lena Blackburne, and Billy Purtell at third.
The ads were similar in style and content to those for Old Underoof Whiskey that appeared in Chicago papers during the same period–all advertised upcoming games, commented on the behavior of fans and players, and chronicled the year’s pennant races–with one exception.
A July ad featured the full text, with illustrations, of Ernest Thayer’s “Casey at the Bat:”
They only appeared for one season.