An April 1917 advertisement for the Boston Store baseball card set at the chain’s Chicago store located on Madison Street between State and Dearborn. The 200 card set was sold in groups of 25 for 2 cents. This ad was for cards numbers 1 through 25.
“Most every Fan will want a set, and surely every boy in town will–for baseball is destined to be more popular than ever before. Here are 25 pictures, each size 3 1/4 x 2 inches, that look exactly like photographs, all new and up-to-date, of the most popular players at the very low price of 2 cents.
“You won’t take a quarter or more for the set once you see it. Special to-day on Seventh Floor (No Mail or Telephone Orders Filled). While 5,000 sets last at the extremely low price of 2 cents for the set of 25 pictures.”
Joe Benz, Chicago White Sox, Boston Store card
The Boston Store card reverse
Sam Agnew
Grover C. Alexander
W.E. Alexander
Leon Ames
Fred Anderson
Ed Appleton
Jimmy Archer
Jimmy Austin
Jim Bagby
H.D. Baird
Frank Baker
Dave Bancroft
Jack Barry
Joe Benz
Al Betzel
Ping Bodie
Joe Boehling
Eddie Burns
George Burns
George J. Burns
Joe Bush
Owen Bush
Bobbie Byrne
Forrest Cady
Max Carey
Baseball History Daily 